Mercedes-Benz Driving Into the Luxury Property Market


In what promises to be a state-of-the-art venture, Mercedes-Benz has announced its joining forces with Dubai-based property developers Binghatti to create a modern, luxurious 65-storey tower. As one of the world’s most famous and revered automotive brands, Mercedes’ move into residential living is already generating a huge amount of attention, and they aim to become a global player, starting with this key addition to the UAE's most sought-after city. 

CGI image by Mercedes-Benz


Britta Seeger, part of the Mercedes-Benz Group management team, said, ‘By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.’   


Mercedes-Benz Places is intent on creating a unique, 21st-century living experience that’s laser-focused on the health, happiness and well-being of all its residents. By combining excellent restaurants, exhibition and community spaces, sports and fitness areas and convenient, high-end retail outlets, the proposal is shaping up to be something exclusive and genuinely ground-breaking.  

 Image by Mercedes-Benz


By working with Mercedes-Benz subsidiaries, developers and third-party providers, a range of sophisticated mobility solutions will also become available. With EV charging, bike and scooter sharing, smart mobility apps, chauffeur and automated valet services, it’s going to attain a level of service that’s intelligent, comprehensive and undoubtedly effective. The tower will reach a remarkable 341 metres, featuring panoramic, uninterrupted views across the city skyline, part of a premier downtown location that remains, as ever, a definitive global hub.  

CGI image by Mercedes-Benz


To see a brand as famous and beloved as Mercedes-Benz commit itself to crafting superlative homes is certainly an exciting prospect. Binghatti said, ‘The creation of this amazing living space in Dubai is a celebration of the evolution and heritage of both brands. Working together, will we create something remarkable - a sophisticated living space that mixes iconic design, emotion and innovation into a phenomenal architectural form.’  

Sources: PrimeResi, Bloomberg UK 


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