Located on Kensington Church Street, Lancer Square is closed to west of Hyde Park, with the appearance of a typical British red brick building, within 5 minutes walk to Kensington Palace, where Prince William lives.

Lancer Square  is close to Harrods and Knightsbridge, and shopping is very convenient. There are many famous museums nearby, including the largest natural history museum in Europe, Victoria and Albert Museum, Design Museum, Science Museum, etc. Educational resources are also very rich, not only surrounded by many excellent primary schools in the UK, but also well-known British universities such as the Royal College of Art, Imperial College of Technology, and the Royal Academy of Music are all within walking distance. Projects are scarce, limited to 36 properties.