The New Year brings renewed focus and activity in the property market, and January is consistently one of the most dynamic months for both renting and buying property in London. Data from recent housing reports show how seasonal patterns and market trends combine to create opportunities for tenants, buyers, and landlords.
At Crown Home Buying & Letting, we see January as a period where market momentum meets clear decision-making.
Recent official figures show that UK house prices increased by around 4.9% in the year to January 2025, with the average UK home valued at approximately £269,000. London house prices also rose, albeit more modestly, reflecting continued long-term demand in the capital’s complex market.
Even though London’s annual growth was lower than in some regions, the monthly figures still showed an uptick coming out of December, signalling renewed interest among buyers.
Across the UK, strong rental demand persisted into early 2025. Data from multiple market analyses suggest that average private rents continued to rise, with London rents significantly above the national average. For example, in early 2025, London rents were among the highest in Britain, significantly outpacing other regions, reflecting strong ongoing demand.
In addition, property market reports from early in the year indicated a significant increase in rental demand in January compared with December, with listings and enquiries both showing seasonal growth.
The London rental market remains competitive, even as affordability concerns shape tenant preferences and behaviour.
Industry data suggests that January sees a notable uplift in both rental and sales activity compared with the preceding holiday period. One analysis shows that rental demand and listings often rise sharply from December into January, as people return to the market with defined plans.
While some surveys report stagnation in buyer demand in certain months, others highlight improving sentiment, with buyer enquiries and agreed sales turning positive in January, a sign that interest ramps up after Christmas.
For tenants, January often presents a wider range of properties and motivated applicants, making it an ideal time to secure a desirable rental. With stock replenishing after the festive period, renters benefit from both choice and competitive pricing.
Higher listing volumes and increased enquiries from well-prepared applicants can create a more efficient process for securing high-quality homes in London and Canary Wharf.
For landlords, launching or refreshing a property in January means tapping into this elevated interest early in the year. With strong demand and renewed market energy, well-presented properties tend to attract quality applicants quickly.
Data trends suggest that rental listings and enquiries rebound in January, offering landlords a strategic window to minimise void periods and secure reliable tenancies.
Moving home is a significant moment, and the right support can make all the difference. At CHBL, we provide a tailored, end-to-end service, helping tenants, buyers, and landlords navigate London’s competitive property landscape with confidence.
Whether you’re planning to rent or buy in 2026, January remains a smart time to act, backed by seasonal trends and market data.
Lettings Enquiries:
Sales Enquiries:
Please leave your message here, and a member of our team will get back to you within 24 hours. Alternatively, you can reach us at info@chbl.uk or call us at +44 (0) 207 903 6881.
International House, 1 St. Katharine's Way
London, E1W 1UN
30 Churchill Place, London, E14 5RE
