The Development

Principal Tower is a modern, high-end development near Shoreditch, one of London’s most exciting and accessible boroughs. Designed by world famous architects Foster & Partners this is a relaxing, community led environment dedicated to the health and well-being of all its residents. 

Just a short distance from everything Shoreditch has to offer, Principal Tower really is a place to retreat to, but only after you’re explored the Columbia Road Flower Market, sampled the incredible street-food on Brick Lane or any of the many bars, clubs, cinemas or music-venues that make this such a vibrant, enjoyable place to spend time. 

Residents at Principal Tower have access to an array of five-star facilities that mean staying healthy and active or just kicking-back after a long day. These include everything from a gym, spa and swimming pool, to a lounge, bar and private cinema room. Overall, it’s a place designed to put you at your ease and bring out the best, whether that’s taking in the awesome panoramic views or getting to know your neighbours over a quiet drink in the evening. But whatever life in the capital means to you, Principal Tower strikes a careful balance between the excitement of the local area and the luxurious, easy-going atmosphere of home. In effect, a fine collaboration between two captivating and inclusive worlds.